The Demographics of Social Media Users

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Pew Research Center’s Internet & American Life Project Post-Election Survey, November 14 – December 09, 2012. N=1,802 internet users (18 + ages). Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/- 2.6 percentage points for results based on internet users. Facebook figures are based on Pew Research Center’s Internet & American Life Project Omnibus Survey, December 13-16, 2012. Margin of error for Facebook data is +/- 2.9 percentage points for results based on internet users (n=860).

  • internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.

According to demographics:

  • White, Non-Hispanic (n=1,332) 65%
  • Black, non-hispanic (n=178) 68%
  • Hispanic (n=154)72%

Cohort of 18-29 is the one who uses SNSs the most.

  • AGe18-29 (n=318) 83%